Ulla Keino, CEO
In today’s perpetually volatile world, as evidenced by the COVID-19 pandemic, organisations are in need of a cohesive commercial strategy that will drive business value, especially in the logistics sector. But, most thought-leadership discussions surrounding supply chain are geared to improve discrete areas such as logistics, warehousing automation, and distribution; they lack a real-world business case approach where supply chain management is considered as a strategic tool to gain competitive advantage. Recognising this pressing demand and establishing a consortium to brainstorm industry challenges, a group of entrepreneurs brought together their collective expertise and created SeaFocus. The company helps different stakeholders in the supply chain sector—from raw material producers to the order-2-cash—connect and find new partners and customers, in turn enabling business growth and provisioning resilient supply chains. “We act as the neutral engine to the supply chain and maritime logistics industry, saving and sharing human energy and brainpower,” says Ulla Keino, CEO and Owner of SeaFocus.
Sharing success stories and attracting new business opportunities, SeaFocus serves its clients as partners, creating a collaborative environment for excellence. “We monitor the market and the players, to find synergies and introduce different vendors to those who may not know them,” remarks Ulla.
The company also organises workshops and small projects tailor-made for partners to fuel market interests and business objectives. Through these consortiums, SeaFocus amalgamates the technical and operational aspects of supply chain with the commercial functions, thereby provisioning the supply chain as a strategic tool for efficient business operations.
A noteworthy project organised by the company that showcases its value proposition is SFAEM –the SeaFocus Annual Executive Meeting, which is a high-profile closed project for maritime executives and their stakeholders. The meeting fosters discussions on global, political, financial, and environmental challenges as well as the changing consumer patterns that demand organisations to prepare and maintain a resilient value chain. Such an impactful project is joined by various logistics experts, shippers, maritime customers, and supply chain stakeholders, collectively facilitating the exchange of knowledge across multiple domains.
Along similar lines, SeaFocus—through its ‘IntelligenceHunt’ project—brings together talented students, mentors, and industry veterans under one roof, enabling them to address diversified business cases. Evidently, the project is orchestrated to tackle a myriad of issues such as sustainability, digitalisation, data protection, or even finding the right talent for the relevant areas within the supply chain. While partners get fresh perspectives to solve challenges and mitigate real-life circumstances, students participating in the project are encouraged to join the industry and improve their knowledge and skills. The innovative technologies and advanced tools utilised in IntelligenceHunt ensure the highest technological standards contributing to the industry’s overall growth. Highlighting the value proposition of such projects, Ulla says, “Our income model is based on long-term partnerships rather than one-off project fees. We also work flexibly without calculating our hours, and also not charging commissions, however big the business is. We are humble of what we do and proud of our achievements with our stakeholders.”
Moving ahead, the company continues to focus on enhancing its services and striving toward becoming the most desired professional networking and project partner. Interestingly, SeaFocus had its vision penned down in 2007 to be the most attractive project partner to the European Maritime and Logistics Industry in 20 years of time. And, observing its track record and accomplishments so far, it is safe to say that SeaFocus is on a good way to reach the goal, even perhaps earlier than originally planned.