Boxzooka: E-commerce Order Fulfillment and Retail Distribution

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Brendan Heegan, CEO, BoxzookaBrendan Heegan, CEO
Be it a startup or an established firm, the organization’s proprietary technology redefines the ‘standard’ within their niche and what will be their ultimate success. Similar is the case with Boxzooka, through its transformative and cutting-edge warehouse management system (WMS), specializes in e-commerce order fulfillment, retail distribution, and cross-border e-commerce solutions, ensuring that retailers have the opportunity to scale domestically and globally.

In discussion with CIO Applications, Brendan Heegan, CEO, talks about how Boxzooka’s technology ensures that their clients can leave the operational heavy-lifting to Boxzooka while they focus on their core competencies.

Give us an overview of your company and what factors spurred its inception?

Boxzooka started out as a software company, facilitating cross-border sales for online retailers. We further developed our software into a full-blown warehouse management system software (WMS) that manages our Secaucus, NJ fulfillment center as well satellite operations in several other locations around the world. We made the WMS’s interfaces intuitive and cloud-based so it’s easily able to manage the operations of any size 3PL or retailer. Moreover, since we use the WMS as the core of our own fulfillment business, we are constantly making enhancements and building in efficiencies that also benefit our customers in a variety of new ways every day. We have developed numerous unique features within the WMS, for example customizations for more swiftly reconciling purchase orders, processing returns and some really cool client specific cross-docking efficiencies.

While we’ve prebuilt many integrations for the top ecommerce platforms out there, we are constantly developing new 3rd party software integrations.

As savvy retailers are “going multi-channel” and taking advantage of the opportunities for exposure amongst multiple marketplaces we are enabling them with additional turnkey plugin solutions related to order flow and inventory allocation.

What are some of the challenges faced by retailers and how do you mitigate those challenges through the solutions you provide?

Online retailers both large and small share one thing in common, i.e., they tend to be very light on internal resources, and they don’t have a lot of bandwidth. We focus heavily on account management and developed an internal desk system process, integrated within our WMS, that gives our clients direct access to not only their account manager, but also folks on the warehouse floor. Taking out some of the layers of communication on the smaller issues, we’ve found frees up the time of both our management resources and those our clients as well. We want our customers focused on selling their product, not on trying to find answers…at the end of the day, if they do well, we do well.

Could you elaborate on the solutions you provide, its features and functionalities and how does it benefit your clients?

We provide ecommerce and B2B fulfillment as well as international landed-cost checkout services to consumer retailers in fashion, beauty and lifestyle brands. Our clients are typically focused on either selling on their own website or additionally leveraging the selling capabilities across multiple marketplaces and need a central point for both physical and virtual inventory management that they can call their own. That’s us. Our clients benefit from the support we’ve uniquely positioned ourselves to provide in account management along with a seamless flow of data across all channels.

Our WMS is the backbone of our business and that of our clients as well. Some of our clients use our API to send and receive information via their ERP system and others run their entire business via our WMS’ web portals. We invested greatly into building a robust, yet intuitive interface that provides the tools we need to be successful and the data back that our customers need to be successful.

Clients provide us the product, order and forecasting data we need, and in return, we provide back shipment advice and inventory accuracy along with comprehensive data analytics, trends, and results. Executives get dashboards and graphs, ops people get raw data exports and CS has a central resource for complete visibility showing on a single page order fulfillment status, carrier tracking details and returns tracking and final disposition.

What are the differentiating factors that stir you ahead of your competitors?

The fact we own our WMS and have a team of engineers on-site puts us light years ahead of most 3PL’s out there. IT is everything and as retailers constantly pivot and change their direction to adjust to an increasingly competitive landscape, we have the ability accommodate their needs better than anyone else. We built our WMS, and continue to expand our overall IT infrastructure, knowing that someone is going to ask us to modify something for them. Many of the updates we make are client-specific but if it makes sense to deploy an update globally, we will, and then everyone benefits.

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Secaucus, New Jersey

Brendan Heegan, CEO

Offer total supply chain management and retail consulting with a specialty in facilitating international growth

"We want our customers focused on selling their product, not on trying to find answers…at the end of the day, if they do well, we do well"

- Brendan Heegan, CEO